online advertising

Off-shored digital media

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First look at Google/Youtube advertising

By: Stefan Kolle 

A Youtube user spotted a testrun of the new in-video advertising system Google/Youtube are apparently testing. The good news - it seems un-intrusive and user-friendly. It avoids the problem that many pre-roll ads have - if you watch a couple of videos in a row, you get the same ad over and over again, which can get pretty annoying - and therefore totally counterproductive for the advertiser.

Watch the video below. 

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The Future Of Advertising?

by: David Armano

Actually, I'm not going to speculate on the future of advertising.  Truth is--I've never created an Ad in my life.  Well certainly not in the traditional sense, but in many ways not digitally either.  But check out what some digital heavyweights have to say in this video:

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The future of advertising

by: Dominic Basulto

After a flurry of recent deals over the past month involving Google, Microsoft and WPP Group, it is no longer clear which companies are at the top of the digital advertising food chain.

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Greening of Ad Networks

by: David Wigder

An interview with C.J. Kettler, Founder and CEO, LIME 

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Social networking expanding across demographics

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Big Advertisers Insanity - The Upfront For A Theoretical YouTube Killer

by: Karl Long

In an recent article on MarketingVox with the headline “Advertisers Line up at YouTube Killer’s Door” they talk about how big advertisers are all getting behind a video site being planned by NBC.

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Advertising with Twitter

by: Ilya Vedrashko

I still can't understand why everyone's so excited about Twitter, which looks like a pinnacle of narcissism and is more boring to read then The Dullest Blog in the World, but in case you care, here's how an online shop Woot is using it to send out alerts about its new products.

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Innovation's Silver Bullet

by: Dominic Basulto

Coors Light is planning a new online advertising campaign, scheduled for mid-April, that will promote 4:53 as the new 5:00 for office workers.

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The Tom Sawyer Effect of Ad Widgets

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