40% of Consumers Use Price Comparison Sites to Buy Household Goods

Guest Post by: Oli Watts

For the past few weeks I’ve been shopping for a new fridge (I’m moving house).

I was very much hoping for the convenience of reading over some online reviews and then making a purchase online. Instead, I found myself taking a trip to my nearest electrical retailer, with iPhone in hand, reading over product reviews on my phone while testing the products for real.

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