non-profit marketing

Mission Mayhem: How NOT to Ask for Money

Non-profits assume their potential contributors will see the good they will do and generally focus on a theme – a particular disease, a philanthropic cause, and so on. New research shows that success involves more than just generating sympathy for the group’s charitable objective: asking for money to increase awareness of the cause can actually reduce donations.

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The Woodland Trust: Online Innovation from Not-for-profits

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Better Giving Through Chemistry: Oxytocin Drives Generosity

by: Roger Dooley

There’s more proof that the hormone oxytocin is an important factor in
our social behavior. Previously, the brain chemical was shown to be
associated with trust (see Building Trust: Chemical Neuromarketing).
Now, researcher Paul Zak, a professor of economics and director of the
Center for Neuroeconomics Studies at Claremont Graduate University in

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Nonprofit Marketing: The Power of Personalization

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The Joy of Giving vs. the Pain of Buying

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Gaming to save the world...

By: Stefan Kolle 

Several initiatives to do some real world good by using the virtual world of gaming struck my eye today.

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