NIKE : Experience

by: David Polinchock

A few weeks ago, I was invited to be the keynote speak at the Nike retail conference in Portland and they were just launching the new Nike+ sneakers that worked with the iPod Nano.

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5 questions for Al Cabino

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When will Nike move on Cabino?

by: Alain Thys

We know from our log-files that - together with half of Madison Avenue - the agency handling the Nike account regularly reads this blog. Well guys, wake up !!

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Nike Things Considered

by: Joel Makower

Nike launched a new product line recently -- the curiously named Nike Considered. That’s not news; they do this all the time. What is newsworthy is that Considered represents the first time in memory that Nike has made outright environmental claims about its products.

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