Consumer Generated Media as Driver of Green Marketing

by: David Wigder

An interview with Pete Blackshaw, CMO, Nielsen BuzzMetrics   

The creation and distribution of consumer-generated media (CGM) online is rapidly changing the marketing landscape. Consumers are actively participating online, providing opinions, perspective and feedback on the products and brands they like and dislike through a variety of channels including message boards, social networking sites, corporate sites, online communities and blogs.

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David Wigder, automobile, customer insights, green, green marketing, influencers, on-demand media, Nielsen BuzzMetrics, Toyota, campaign, consumer generated media, social media, word of mouth, public awareness