new media

Re-think Your Marketing Models

It’s brand new world out there. 500 million tweets are sent every day. Amazon sells over 250 million products. Over 27,000 reviews are posted on Yelp every minute. The average U.S. TV home now receives 189 TV channels.

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Video Killed the Television Star: Why Total Fragmentation Is the New Norm

Moment in time—the world seems obsessed with the renaissance of app led live video streaming and the rivalry between MeerKat and Twitter backed Periscope. 

Debating who will win is a moot point.

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Bright Lights Project - Mainstream Media

One of the places the idiotic “Free = Paid” financial model perpetrated by new media zealots first took hold was in the media business itself, perhaps because there was no obvious way to avoid it. Newspapers and magazines found themselves giving away the very substance of their existence much the same way looters yanking TVs through broken store windows represented a new financial model for electronics retailing.

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Social Media Tops TV

Could social media ads, or at least ads on Facebook, outperform similar ads on television? It seems the answer is “yes.” That surprising outcome was reported in the same study that showed ads on the social media giant being more emotionally engaging than the same ads on or (see Facebook Ads Most Engaging in Neuromarketing Study).
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A lot of people have got pretty excited about the prospects around so-called 'Social TV'. Perhaps for good reason since a whole succession of studies have shown the increasing prevalence of 'media stacking' including the most recent YouGov survey which found that 76% of the UK viewers it spoke to surf the web on their laptops, mobiles or tablets whilst simultaneously 'watching' TV.

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‘Horizontal Media’ – How Social Media Has Changed Journalism

Guest Post by: Jo Stratmann

In a recent article titled “The people formerly known as the audience”, The Economist looked at how social media technologies have changed how we gather, filter and distribute news.

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Turn off/ We Are Only as Visionary as Our Language Permits Us

Two weeks without checking my RSS-feeds and my brain is experiencing a creative spring. It seems the cyclical sameness of intellectual entertainment, disguised as (RSS/Blog) inspiration does nothing more than keep our brains occupied coping with the share volume of stuff to be updated on – instead of letting our mind rest for a second and make its own creative connections.

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No End to the Magic

I've been reading Seth Godin's blog for years and for all that time it has never been less than an astute, insightful and intelligent read. But for once I think he's got it completely wrong.

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New Media TOE

Many very smart and inspired individuals are working overtime to tell us that new technologies have made every preconceived notion or received truth of communications old. They describe a wildly complex New World that requires lots of strange words, convoluted reasoning, and counterintuitive approaches.

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The Future of Content

In our continuing series of posts looking forward to what is going to happen this year in media, digital, and advertising, I’m pleased to chat with Andy Chen the CEO of Preview Networks. Andy and I worked together when we were at Isobar’s central hub in London. We like to think we were way ahead of time in terms of our approach when we worked on clients like Philips and its pleasing to see that Andy has gone on to big and even better things.

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