neuroscience

Neuromarketing in the News

by: Roger Dooley

The last few days have brought some neuromarketing coverage in the mainstream press. If Only I Had a Brain Scan in BusinessWeek describes some recent ad testing:

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Brain Scans Predict Buying Behavior

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NY Times Cautious on Brain Fitness

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Brain Fitness and Selling Neuroscience

by: Roger Dooley

It’s been a while since we posted Marketing Neuroscience: Brain Fitness, and I’ve noticed that interest in the entire brain fitness and cognitive enhancement area seems to be heating up.

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Surprising the Brain

by: Roger Dooley

Neuroscientists are getting closer to understanding how we are surprised by unexpected events. Dharshan Kumaran and Eleanor Maguire at the Wellcome Trust Centre for Neuroimaging at University College London have found that the hippocampus “predicts” what will happen next by automatically recalling an entire sequence of events in response to a single cue.

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DARPA Driving Neuroscience Research

by: Roger Dooley

Those who are fans of commercial technologies spinning off from military or government research will be happy to know that the field of neuroscience is getting plenty of attention and government funding.

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The Thinking Amygdala

by: Roger Dooley

A recurring theme in quite a few of our neuromarketing posts is the apparent contest between the amygdala, a brain structure long thought to be the seat of emotions in the brain, and other brain structures thought to be responsible for higher cognitive functions like reasoning and problem solving. Now, neuroscientists at Yale University have demonstrated that the amygdala plays a role in working memory, a function which plays a key role in higher cognitive functions.

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Non-Verbal Communication and the Brain

By: Roger Dooley

Why do spokespeople in ads who aren’t professional actors do so badly most of the time? No doubt we’ve all seen the ads featuring the owner or sales manager of the local car dealer, or the guy who owns the furniture outlet, that seem painfully bad.

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Warranties, Neuromarketing, and Neuroeconomics

by: Roger Dooley

There’s a neuromarketing lesson in extended warranties. If you have purchased any kind of electronic product in the last few years, you were almost certainly offered an opportunity to extend the product’s warranty.

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If You Want To Innovate, Get Some Rest

by: John Caddell

The macho sleep-deprivation culture of global business is dangerous to companies, states Dr. Charles A. Czeisler in an interview from the October issue of Harvard Business Review.

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