Do we know what we want?

Often , when we are asked to make a decision or to choose between two things, we tend to trust our gut, which has some unconscious drawbacks.
As logical human beings, we think we know what we want, but, can we really trust ourselves? Unfortunately, the answer is no.
Trendhim, a men accessories brand, curious to discover the differences between what people say and what they actually do, went a step further and carried out a neuromarketing challenge using a EEG scanner.

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Reciprocity Power: A Study That May Shock You

Doctors in the U.S. are generally well-compensated. One survey showed that family practitioners earn $227,000 per year, while some specialties can hit $400,000 – $600,000.

One would hardly expect a cheap free lunch to influence which drugs they prescribe for their patients.

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The TMI Effect for Pictures Can Reduce Your Sales

As consumers, we love more pictures of products we’re interested in.

Close-ups, multiple angles, etc. ensure we know what we’re buying. One person might buy a running shoe for its stylish appearance, but another might be most interested in its sole design. Yet another might want to examine the lacing or ventilation.

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How To Use Positive Framing to Persuade and Sell

You may not sell to chimps and bonobos, but a fascinating new experiment shows that our human preference for the positive is an evolved trait and deeply rooted in our psyche.

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Print vs. Digital: Another Emotional Win for Paper

Every year, consumers spend more time using digital devices. Every year, more media is consumed digitally. Naturally, advertising dollars are increasingly flowing to digital as well. But, don’t pull the plug on that direct mail campaign just yet. New research has again shown that content on paper affects our brains in different and more powerful ways.

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Sales Intuition: How to Use It and Improve It

Years ago, I read about the sales strategies employed by a remarkably successful car salesperson.

One of them was to never pre-judge customers

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Should You Put the Price First or Last?

Should you lead with price? Or should you describe the product first, and then show the price?

There’s now an answer to this long-running marketing question, and it comes via a study using the tools of modern neuroscience.

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The Persuasion Slide Book, Coming Soon!

Some of my readers may know I’m working on a book that expands on my Persuasion Slide™ model. It’s a framework I developed for helping marketers and other persuaders think about each element of the persuasion process.

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The Simple Sales Booster That Almost Nobody Uses

Could one tiny line of text on a product page increase your sales? A recent A/B test published by WhichTestWon says yes.

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Neuromarketing Careers

Are you looking for a career in neuromarketing, or as some prefer to call it, consumer neuroscience? How should you pursue that goal? Is such a goal even a good idea? I’ll try to provide answers, or at least some information that will let you arrive at your own answers.

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