Social Media Ads Beat TV

Last week, neuromarketing firm Neurofocus released summary results of a study that compared the performance of the same ad when run on television and on two Internet websites, Facebook and a website controlled by the advertiser. The commercial tested was “Trip For Life,” part of VISA’s multimedia campaign built around the 2010 Winter Olympics. (Neurofocus conducted these tests for its own research purposes, not because they were commissioned by the advertiser.)

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SF Chronicle on Neuromarketing

by: Roger Dooley

I’ve been trying to catch up on the neuromarketing press after my lengthy trip, and found that an article in the San Francisco Chronicle provided a nicely balanced, if not highly detailed, look at the field. The story focuses on two Bay Area firms, NeuroFocus and Emsense Corp.

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