Neil Perkin

Communications Planning in 2013

The good people at WARC are keen to encourage people to start thinking early about planning themes for 2013 and so have asked me (along with a few other ad bloggers around the world) to put down a few thoughts on the subject. 

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Are We Living in a Low Innovation Age?

I gave a keynote last week at the rather wonderful Google Squared programme on the subject of technological disruption and chose to dedicate my latest column in New Media Age to the subject:

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Is 'Follow Your Passion' Bad Career Advice?

I'm a big fan of Sir Ken Robinson (particularly the TED talk he did on how schools kill creativity which is the most watched of all time). His book The Element is a powerful evocation of how finding the point where your natural talent meets your personal passion can lead to high achievement and personal fulfillment in work and in life. It all feels perfectly tidy and logical.

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Concurrent Production

I've talked before about how Product Management is becoming an increasingly pivotal function in many digitally facing organisations. Reading this Quora answer about some 'best-in-class' product management processes led me to Marty Cagan's thought about 'Product Discovery Teams' which he explains in the short video below.

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The 70, 20, 10 Content Planning Model

Content marketing is exploding. People talk a lot about trends, but one of the most fundamental shifts taking place in marketing right now is the ever greater emphasis on touchpoints that are not only interactive and participative, but long-term and always-on. And always-on, content-hungry platforms need feeding. So content becomes the currency and brands are increasingly becoming publishers in their own right.

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Dishonesty and Banking

Fascinating new RSA Animate featuring Dan Ariely talking about his new book The Truth About Dishonesty. Lots of nuggets in here including a really interesting thought on how tiny is the proportion of 'big cheaters' in society and how the magnitude of dishonesty we see is instead down to good people who think they are doing good but in fact are cheating just a little bit.

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Do We Really Need to Turn off Devices on Planes?

I've been fortunate to be doing a fair bit of travelling with work over the past year, so have become well used to the obligatory request on flights to turn off any electronic devices during take-off and landings. But is such a request really necessary?

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SEO Isn't Dead, It's Just Changing

The SEO industry is in an interesting place right now. Last year's Panda update to the Google algorithm used logic acquired from human quality testers as the backdrop to a new machine-learning algorithm that could assess the 'quality' of website content in a more sophisticated way.

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Are We Forgetting Things Faster?

"The bubble bursts faster and faster with each passing year. We are losing interest in the past more rapidly." Erez Lieberman Aiden

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Google SearchFirestarters 2: The Mobile Future

Last week saw the great and the good of the Search Marketing world (and a number of interested generalists) come together for the second in our spin off series of SearchFirestarters events, this one on the subject of mobile. As I said in the run up mobile is such a rich subject right now so we chose to focus on not only what marketers need to think about today, but on what the future could look like, and we had a great line-up of speakers from client, agency and media owner side to help us.

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