Neil Perkin

The Future of Content Curation

So the good people at Mediatel asked me to write another piece for them (thankfully they weren't put off by the list post that I wrote for them last time), and so I decided to pen something on curation. Partly because there's been a number interesting pieces I've read about the subject recently, and partly because I think it is yet another area where traditional practices are being disrupted but we certainly don't yet have all answers. Anyway, they've kindly let me reproduce it here, so here it is:

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Buying Footballs

So, as you're no doubt aware by now, me and seven likely lads (Sam, Willem, Hugh, Matt, Darren, Steve, Thomas) from the advertising and media industry have got together over the blogosphere and decided to go to Tanzania in November and deliver footballs to some of the most disadvantaged kids in the world as part of The Great Football Giveaway

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Design Thinking, Agile Enterprise

The slow death of Dopplr was a sad thing to read. Whatever the reasons behind it, the atrophy of such an elegantly designed and executed idea is a cheerless thing to behold. But unfortunately it's symptomatic of something of a pattern (MySpace, Bebo, Friends Reunited).

 

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Being Weird

I'm weird. Chances are that you're weird. In fact the society you live in is probably weird too. Western, educated, industrialized, rich, democratic. It's an acronym that was new to me until I read this piece about the work of Joe Henrich, a professor in Psychology and Economics at the University of British Columbia.

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Counting What Really Counts

"Every day, millions of people share how they feel with the people who matter the most in their lives..."

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Keeping It Small

The good people of New Media Age kindly asked me if I would write a piece for them and so I penned an opinion column (I've not been short of opinion lately it seems) on being big, and being small on the internet:

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Stuff You Know, but Don't Know You Know

For all the talk of the momentous changes in media and marketing that we are living through, I felt there was a need to speak up for what I believe may be the greatest opportunity that businesses will have over the next few years to deliver real value back, accumulate not just knowledge but wisdom and understanding, and to recognise the huge opportunity we have to do things quantifiably better than we do now. So I penned a leader for the good people at Marketing Week on the subject, and they've kindly allowed me to reproduce it here in full:

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Colouring between the Lines

When children first start to draw we teach them to colour in between the lines. We reward accuracy rather than interpretation. Neatness, not expression. This says a lot about our own predispositions. In this short but insightful interview, Seth Godin talks about an education system characterised by an industrial model from an industrial era.

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10 Key Principles behind Digital Community

For all the blog-posts, white-papers, and conference talks on digital community, there still seems to be numerous examples of a failure to get out of a broadcast mindset, corporate arrogance, assumptive thinking and, well, just plain getting it wrong. So I penned a column for the good folks at Mediatel on the subject and it ended up as a list post (which I'm not usually a fan of, yet I seem to remember the last thing I wrote for them was as well).

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We Need to Rethink How We View Creativity

In a world of new economics, perpetual change, and reduced latency, it goes without saying how important creativity is right now to every organisation on the planet. IBM's survey of 1,500 global CEO's identified creativity as the number one 'leadership competency' of the future. When we think of creativity at an individual level we think of moments of inspiration, big ideas, free-flowing associations, uninhibited thinking.

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