music

How Community Builds Audiences and Makes Discovery Stick

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Building Swarms of True Fans

by: David Jennings

I wrote last year about Swarmteams cross-platform messaging service, and its application for coordinating networks of fans. Swarmteams is running a pilot project for the music industry this year, supported by NESTA, and going under the name of SwarmTribes®.

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Promoting Events and Festivals in a 2.0 World

by: David Jennings

It's been a while since I posted one of the future scenarios that got cut out of Net, Blogs and Rock'n'Roll the book, so here's the fourth in the series.

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Sonic Youth: Ambassador Fans of the Future

by: David Jennings

The third in my series of future scenarios from the first draft of my book imagines a situation where pocket music players with better-than-Zune sharing features have become so cheap as to be almost disposable (like cameras).

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The Radio Times of the Future

by: David Jennings

This is the second of the excerpts from the first full draft of my book that I think it is worth rescuing from the cutting room floor. As I explained for the first one, there were a bunch of fictional scenarios that I devised imagining possible futures for consumers and for media organisations of different kinds. Some of them, including this one, were written in the form of interviews with media professionals.

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Earning Commission on Word-of-mouth Recommendations: Amazon aStores

by: David Jennings

Word-of-mouth is a powerful and effective way of promoting products. You can't control it, but can you encourage it and harness its energy?

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The Myth, Science and Craft of Music Discovery

by: David Jennings

Marc Cohen writes a challenging post on The Myth of Music Discovery. Citing a Digital Music News report of two venture capitalists agreeing that "the next big thing is going to be music discovery", Marc says this ought to be enough evidence that it won't be.

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Fans Will Be the Most Comprehensive Curators

by: David Jennings

There's a section in my book called "Creating and Curating the Archive" where I wrote,

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Metallica Admit Some Blunder, Blunder Anyway

by: Nancy Baym

Metallica have offered a rationalization for demanding that those invited to a listening party take down the reviews of the album they wrote. Oops, just some underling’s dumb move, honest. On Metallica.com, they write:

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Must We Give away Digital Creative Works?

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