mission

The Power of Story

I recently had the opportunity to visit the Institute for Advanced Study, the place where Einstein worked till his death in 1955. His arrival there was a sort of a tipping point for America—after him the trickle of leading scientists coming from Europe became a flood—and the legend of the place is still very much intertwined with his.

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How To Balance Push and Pull Marketing

For decades, marketers plied their craft according to a simple formula: Advertising creates awareness which in turn produces sales. This was not, as many would argue, a mistaken belief. Virtually all of the great brands of the 20th century were built using that model and many still prosper with it today.

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5 Business Lessons from the Debacle at the New Republic

Leadership is a tough business, especially in the digital era. In earlier times, managers paid their employees to perform tasks and directed them how, where and when to do them. These days, however, professionals are paid to solve problems and think creatively about products, strategies and new technologies.

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How Your Mission Drives Your Strategy

Southwest Airlines is an unusual company. In an industry notorious for losing money, it has achieved over forty consecutive years of profitability. No one else comes close to matching that record. It makes you wonder why everybody doesn’t just copy their model.

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Should You Be Thinking More About the Customer… Or Less?

“The customer is always king” has long been a time-honored business adage. Peter Drucker, the most renowned management thinker of the 20th century, was probably best known for advocating a consumer-centric approach.

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