mergers

April 27, 2012

Another Airline Merger

I may be dim, but I’m having deja vu all over again after reading that the unions of newly-bankrupt American Airlines would rather consider a merger with habitually-bankrupt US Airways than pursue a draconian business plan proposed by their own management.

Jonathan Salem Baskin, airlines, mergers

April 7, 2011

Bright Lights Project: United Airlines

United and Continental airlines merged on October 1, 2010, claiming the same rationale of customer benefits and improved performance that are regularly used to excuse mergers in automobiles, pharmaceuticals, and every other industry.

Jonathan Salem Baskin, mergers, airline services

November 17, 2008

Delta Northwest: A Dream or a Nightmare

by: Jonathan Salem Baskin

Last Thursday, Delta announced that its acquisition of Northwest had been approved. This will be either a dream or a nightmare for fliers of either airline.

And, oddly enough, I think it'll depend on how the new entity brands itself.

branding, Jonathan Salem Baskin, B2C relationship, Delta Airlines, airline services, mergers, customer engagement

October 22, 2008

Muddled Story-telling

by: Jonathan Salem Baskin

For all I can tell, news of the latest off moment in Microsoft's on-and-off, sometimes contentious courtship of Yahoo! is good news, not bad.

The kabuki drama that is merger reporting in the business media would be silly if it weren't so blindly evident of deja vu, all over again. Here are a couple of different ways to look at the story:

mergers, Microsoft, Jonathan Salem Baskin, Yahoo!

September 3, 2008

Buyer's Hubris Harms Revenue Growth from Acquisitions

by: John Caddell

Accenture recently released a report entitled “Leveraging Sales & Marketing to Maximize the Value of Mergers and Acquisitions.” This report quantifies what many people have felt about M&A—as far as growing revenue long-term, it’s not a successful strategy.