media consumption

Consumers Treat Advertising Like Trains

by: Lynette Webb

At my old agency we used to sometimes talk about “the immunised consumer”. The point we were trying to make was that the practice of ad avoidance isn’t just to do with tools that people employ to block out ads - be it the fast-forward button on a DVR, pop-up blocker, etc.

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NPD Report 63% of Americans Playing Video Games

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Ads From Soviet Romania

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Yet another missive about age neutral social networking

by: Dick Stroud

Thanks to Brian Scholz for highlighting an item, posted to his blog thesavvyboomer, that is dedicated to the space where Boomers meet all things Internet and consumer electronics.

Brian like me is amazed at the explosion of social networking web sites targeted at Boomers/50-plus. This is part of what he had to say.

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More about mushrooms and fertilizer

by: Dick Stroud

Future Lab is one of the blogs that republishes some posting from this blog. It published my musings about the way that social networking sites for the 50-plus are mushrooming and one cause is the surge in traffic volumes of sites like MySpace and FaceBook.

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Ageing Web video

50-plus social networking companies are growing like mushrooms – this is the fertiliser.

by: Dick Stroud

Anybody who reads this blog will know that I am always going on about the way that social networking web sites for the 50-plus are growing like mushrooms on a fine fresh damp morning. This research from Comscore is the metaphorical fertiliser that is stimulating this growth.

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TV Producers Need a Business Model to Go Online

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'Film and the Audience of Tomorrow'

by: Danah Boyd

As promised, i've uploaded the crib from my talk at Cannes for your enjoyment (and critique). It's about film, DRM, remix, MySpace, youth, fandom, film consumption, and other good things.

"Film and the Audience of Tomorrow"

Enjoy!

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Media buyers take note – the 50-plus are watching more films

by: Dick Stroud

Cinema audiences are still predominantly young with nearly half of filmgoers under the age of 25 but older viewers are a significant number and becoming more significant. The number of people aged 45 and over attending the cinema has doubled from 19 million a decade ago to 38 million last year.

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