media consumption

Social Networking and More Social Networking

by: Dick Stroud 

Today the FT has had a veritable fest of articles about social networking with references to the 50-plus. Starting with an article about Eons, with a quote from the company’s head of strategy: “older people are starting to turn to social networking sites for a specific purpose - to find useful information or make a connection.”

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Its All About the Internet

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Is TV's Youth Obsession Backfiring?

by: Dick Stroud 

This is an interesting article about advertising and age in the US.

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Making Net Neutrality Relevant

by: danah boyd

Discussions concerning network neutrality have been occurring in the blogosphere for years now. Yet, at family events like Thanksgiving, i'm reminded of how incomprehensible this issue is to most educated people in this country. I'm curious if others out there are having difficulty explaining this issue (and its significance) to their parents, cousins, and other relatives who think email is a recent invention? What tactics have you taken?

Here's the best explanation i could muster:

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Planners Get Hooked on Transmedia

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Eye-Tracking Research Results

by: Dick Stroud 

This article from MarketingSherpa is fascinating. It is not age specific but the general principles will apply to the 50-plus market.

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YouTube Has Built a TV Network

by: Lynette Webb

So this is a tad flippant. But it illustrates a point I think isn’t made often enough… that watching clips on YouTube or GoogleVideo or any of their ilk is, from a consumer’s perspective, watching TV.

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comScore Misinterprets Data: MySpace is *NOT* Gray

by: danah boyd

Read the comScore press release. Completely. Read the details. They have found that the unique VISITORS have gotten older. This is _not_ the same thing as USERS.

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The Social Media All Ages Show

by: David Armano

Adweek references a report on the rising age range of participants who are diving into the Social Media Network. 

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By 2010 the Time Teens Spend With Digital Will Be 80 Percent

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