media consumption

Digital disruption to the media began early in the days of the Internet throwing every media company into a crisis mode. Now this is happening again - this time, even homepage viewership is on the decline. I am not saying this is the death of the webpage, having a webpage or content site is simply not enough. 

One of the interesting aspects emerging around multiplatform approaches to content is the dissemblance in device consumption patterns. Differences occur in not just how people use different devices to access content but when.

I miss all the news that fit to print -- not all the news, and pseudo-news, and churnalism, and press releases published verbatim, and gossip, and updates to gossip, and galleries, and listicles  that drive  just one more page view.

The more things change, the more they stay the same. After the great social media boom of the past few years when it seemed like new digital media tools were shifting the American public from a “lean-back” to a “lean-forward” mentality in the way that they interact with content, it looks like the Couch Potato is back.

I subscribe to a mailing list called Idea A Day that sends out one idea each day. Any one can contribute an idea and most days it looks like anyone does. Usually you receive eclectic but whimsical and impractical suggestions that make you question the whole exercise. But just when you least expect it, there turns up a cracker making it all worthwhile.

Multitasking, once predicted as the last nail in the coffin of the TV industry, could now be the thing that reconnects TV with its most important asset: the audience.

In our Brooklyn Brothers Cultural Brainfood, I was suprised to see the difference between Avatar 3D’s first weekend takings of $27m and Call of Duty’s first day takings of $360m. It's not suprising to see this difference given the price difference between the two. I am assuming Avatar tickets were on sale at $10, so thats 2.7m viewers and Call of Duty were at $49.99, so that’s 7.2m purchasers.

Guest Post by: Ed Thompson

Social TV, or Connected TV as it’s also known, will be an exciting area for marketers in the future as the opportunity for integrating the Internet and social networks offers a whole new dimension to the TV experience.

On May 12, 1994, the CEO of Procter & Gamble Edwin Artzt delivered a speech at the annual 4As conference on the future of advertising. It has since become a classic, often referenced but rarely read in full. The speech, written months before the first banner ad received its first impression, was prescient in many regards and inspiring throughout: