McDonald's

Is the Food Business Ready for Transformation?

by: Idris Mootee

The food business is ready for a transformation. According to WHO, 1.6 billion adults are overweight with 400 million clinically obese. It is estimated that more than 155 million school age children are overweight. This is a global problem and the industry is not doing enough to deal with this.

Continue Reading

McDonald's Innovation Is Paying off with Its New Customer Experience Design in Europe. And When Is a McDonald's Not a McDonald's Anymore?

by: Idris Mootee

Fast food is boring and honestly I am not a fast food fan. It is not exactly an enjoyable experience but you go for the convenience. I must say I am very impressed with what they are doing in Europe. When was the last time you enjoyed sitting in a McDonald's or Burger King or Wendys?

Continue Reading
Subscribe to RSS - McDonald's