Matt Rhodes

People Do Not Want to Create Content for Your Brand

“Why would customers want to create content for our brand?” is a question we commonly come across at FreshNetworks. The truthful answer is often  “They don’t”. In fact, the question is the wrong one altogether.

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Is Facebook Really More Damaging to the Workplace than Playboy?

Almost twelve times as many US firms block employee access to Facebook as block access to Playboy.com. The social networking site is the most blocked site at work – with 14.2% of all US workplaces blocking access. This is about six times as many as block access to Twitter (2.3%) and twelve times as many as block access to porn site Playboy.com according to an analysis of 2010 by Web service OpenDNS.

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15 Essential Articles for Online Community Managers #CMAD

To celebrate the second annual Community Manager Appreciation Day, we’ve brought together 15 essential articles for online community managers and social media managers. From why community managers should get involved with their online community before it is even launched, through how to manage and grow a community, to how to measure the impact you are having.

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22 Social Media Management Tools – a Wiki in Development

Social media management tools can help businesses listen to, manage, measure and respond to conversations about their brand on the social web.

With more and more social media management tools springing up on the market, it’s hard to keep track of what’s out there. So we’ve come up with a list…

Please think of this list as a kind of “wiki” which we will add to over time. We hope it will eventually become a useful social media management tool resource.

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Why You Shouldn’t Join Every Conversation about Your Brand Online

When brands start social media monitoring, the ability to get real-time alerts whenever your brand is mentioned can be enlightening. Your inbox is suddenly filled, almost in real time, with every mention of your brand. The good, the band, and the ugly. The temptation can be to respond to all of these. To counteract every negative comment. To respond to and then spread every positive experience. To answer and resolve every question. This is only natural for people who care about the brands they work for. But the best approach is often not to respond. In fact, in many if not most instances, a brand should not respond to people talking about it online.

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Location-based Marketing Should Be about More than Just Vouchers

With the launch of Facebook Deals in the US in November and its imminent launch in the UK, the opportunities for brands to engage in location-based marketing are growing and set to grow more in 2011.

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Social Media Marketing Budgets Set to Rise in 2011

Social media marketing budgets are set to rise for 40% of firms across Europe in 2011 and budget for social media marketing is an issue for only 18% of brands. These findings come from Meltwater Group’s Future of Content report, a survey of with marketing and social media decision makers from 450 brands across the world, including the US, UK, Germany, Norway, Sweden, Singapore and Australia.

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Three Ways Location-based Services Can Add Value to Consumers and Marketers

This week’s New Media Age contains a feature on location-based marketing looking at some case studies of where it has been used well and the opportunities for it as part of the marketing mix. We’ve written before about opportunities that location-based services offer to marketing. From using Foursquare as a small business to the many ways to use Facebook Places, location-based services offer many potentials for experimentation and new ways of communicating with and marketing too consumers.

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Brands 50% More Popular than Celebrities in Social Media

Internet users in the UK are more likely to follow brands in social media than they are to follow celebrities. A study of over 1,000 internet users by the Internet Research Bureau and Opinion Matters found that whilst only 13.4% of users follow celebrities, more than one in five (20.3%) follow brands. Brands are, therefore more than 50% more popular than celebrities in social media. This is good news for brands and shows the benefits they can get of using social media and using it well. But it also reinforces the importance for all brands of getting a social media strategy in place.

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How Much Is a Share on Facebook or Twitter Worth in Sales?

Every time people share an event from Eventbrite with their friends and contacts in social media or by email, they generate $1.78 in ticket sales. This figure comes from a recent study by the event ticketing site which analysed their user data and how shares in social media and by email tracked back to ticket sales. This is a surprisingly powerful number and shows the growing importance of social shopping – using recommendations in social networks and online communities to influence purchase decisions.

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