Matt Bamford-Bowes

I’ll be quite old then, so perhaps won’t even have the ability to touch, shout or finger my way around technology like I can now. However, I’ll be safe in the knowledge that at the ripe old age of 62 there will be lots of interesting technology out there which will have evolved from the stuff we are playing around with now.

I’m doing research into modern publishing models and how they can affect the way magazine brands distribute content. Although there isn’t a lot of exciting stuff apart from the standard – treat digital as its own publishing channel, I did find this interesting piece from Sourcebooks. They refer to what they are trying to do as The Agile Publishing Model and it is quite new, although actually I think Guy Kawasaki tried to do this with his recent books.

I don’t think you can start any understanding of obsession without looking at the people that are driven by it. Although it may seem obvious to some, it is also completely right to start this theme of obsession with a quote from a man that was driven by it, Steve Jobs.

Found this interesting video on the eatbigfish.com website. If you haven’t read the book by Adam Morgan and are interested in setting up your own brand, which I am, then you should read it. It is packed with great ideas and examples of how to build a better, more exciting brand.

In a recent post here on Digigen, I talked about my concept of The Visual Economy. An idea which seemed to drive a lot of thought and discussion, both on and offline. It has spurred me on to believing that it could become a term similar to the idea of Web2.0 which Tim O’Reilly first talked about in 2006. I know this is a lofty ambition, but better to aim for the stars sometimes isn’t it?

Film directors are a funny, yet evolving breed. Many still protect their art form in the most parental way, others open it up for pimping. The ones that get it right are collaborating, knowing that brands can help fund movies, help promote movies, and create additional conversations beyond the plot & characters.