mass market

Hybrids Shift into the Mass Market

by: David Wigder

Part II of an interview with Bruce Ertmann, Corporate Manager of Consumer Generated Media, Toyota.

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Tipping Point: Organic Foods Go Mainstream?

by: David Wigder

Malcolm Gladwell pointed out that social phenomena influence the adoption of new ideas, trends or wants. When the tipping point is reached, mass market adoption ensures.

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Video Games Aiming for the “Massive Market”

by: Karl Long

“Brain Age” is here, and yes it’s a video game, but it’s not aiming for what would normally be considered the mass market of boys 18-30 or “gamers”, it’s going for the “massive market” of people who want to “train their brain”.

With tag lines like:

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American Game Companies Miss The Boat Focusing on Mass Market

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Marketing vs. Micromarketing - Moving from Mass Market to the 'Massive Market'

by: Karl Long

Isn’t micromarketing just marketing but smaller and targeting fewer people? Short answer no, and let me just preface by saying, there is so much to say on this topic that i feel like a general going into battle, you’re not all going to make it. So in the spirit of writing upside down for the web I put a table together with some preliminary ideas on how micromarketing is distinct from marketing.

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