marketing strategy

by: Dick Stroud

Apparently, firstSTREET a US Internet Retailer and catalog company, is one of the first major retailers to expand it customer base and build online sales via the blogging community.

by: David Armano

by: Jon Miller

In my last post, I wrote about the end of interruption marketing. Here are some strategies B2B marketers can use to practice “attention marketing” (the opposite of interruption marketing).

by: Joseph Mann

Web sites have been an important part of the lead generation process for business-to-business companies for some time. Those who have been doing it correctly left behind "brochureware" sites long ago and learned to leverage the Web to engineer the creation of demand (sales) through integrated marketing activities and customer-focused content. I call these “Demand Creation Websites,” and they go hand-in-hand with the first iteration of the Web.

by: Dick Stroud 

The BBC web site reports Estee Lauder’s disappointing financial results and cites the heavier marketing spend as the culprit.

by: Jon Miller

Seth Godin coined the term Interruption Marketing to describe tactics that work only if they interrupt you to get your attention.

by: John Caddell

Yesterday's New York Times business section featured an article describing a hedge fund, a design firm and a software maker who found success by carefully watching and listening to customers, interpreting their input, and using that information to guide their investment decisions/design choices/marketing decisions.

by: David Armano

Scott over at Experience Planner has a great write up on the reason Starbucks' stock price has taken a serious nose-dive.  Is it because they aren't doing enough marketing?  Not enough viral?  Or "WOM"?

by: John Caddell

by: John Caddell

Call it infrastructure, a platform, an architecture. Call it middleware, whatever. A growing number of high-tech companies are creating products that are primarily enablers of other applications. Left to their own, unconnected to other pieces, they do... nothing.