marketing strategy

A Blogging Retailer

by: Dick Stroud

Apparently, firstSTREET a US Internet Retailer and catalog company, is one of the first major retailers to expand it customer base and build online sales via the blogging community.

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Advertising: Innovate or Die. Vol. 1

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End of Interruption Marketing: B2B Marketing Response

by: Jon Miller

In my last post, I wrote about the end of interruption marketing. Here are some strategies B2B marketers can use to practice “attention marketing” (the opposite of interruption marketing).

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Web 2.0 / Demand Creation 2.0

by: Joseph Mann

Web sites have been an important part of the lead generation process for business-to-business companies for some time. Those who have been doing it correctly left behind "brochureware" sites long ago and learned to leverage the Web to engineer the creation of demand (sales) through integrated marketing activities and customer-focused content. I call these “Demand Creation Websites,” and they go hand-in-hand with the first iteration of the Web.

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Estee Lauder Relies On 50-plus Women – Don’t Count On It

by: Dick Stroud 

The BBC web site reports Estee Lauder’s disappointing financial results and cites the heavier marketing spend as the culprit.

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The End of Interruption Marketing

by: Jon Miller

Seth Godin coined the term Interruption Marketing to describe tactics that work only if they interrupt you to get your attention.

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News Flash: You Have to Observe and Listen to Customers to Create Great Products

by: John Caddell

Yesterday's New York Times business section featured an article describing a hedge fund, a design firm and a software maker who found success by carefully watching and listening to customers, interpreting their input, and using that information to guide their investment decisions/design choices/marketing decisions.

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Buzz Marketing Won't Help Starbucks

by: David Armano

Scott over at Experience Planner has a great write up on the reason Starbucks' stock price has taken a serious nose-dive.  Is it because they aren't doing enough marketing?  Not enough viral?  Or "WOM"?

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Involving Sales During the Fuzzy Front End: Priceless

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How Do You Market & Sell a Product That Isn't a Product?

by: John Caddell

Call it infrastructure, a platform, an architecture. Call it middleware, whatever. A growing number of high-tech companies are creating products that are primarily enablers of other applications. Left to their own, unconnected to other pieces, they do... nothing.

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