marketing strategy

By: Ilya Vedrashko

"In one small swing for man, but one giant promotional stunt for a Canadian golf equipment company, cosmonaut Mikhail Tyurin set himself up for a shot that would put Tiger Woods to shame.

by: Dick Stroud 

by: Dick Stroud 

by: David Armano

The following "group post" is the Brainchild of Eric Kintz from HP.  Eric recently coordinated this effort between myself and some very respectable names representing distinctly different areas related to marketing. 

We're not theoretically debating the merits or de-merits of blogging and social networks.  We're participating.  Here's what we have to say:

by: David Armano

Remember the Dotcom burst?  I do.  I specifically remember things like clients asking for content management system enabled Websites when they didn’t need one. Or better yet—choosing the wrong system.

by: Lynette Webb

It's Friday afternoon so here's something suitably philosophical. I
think it's always been true to an extent, but is even more so today
given the broader opportunities for interaction, and the shift in
people's attitudes about what is 'normal' to expect.

by: David Polinchock

Two reports out this week seem to indicate some very good news for us folks toiling away in the land of alternative media.

Seems like maybe we're really mainstream after all! I used to use the following quote from Confucius on my business cards: 

Tell me and I forget, Show me and I remember, Involve me and I understand

by: John Caddell

I was inspired by reading this post by David Olson from the Product Development and Management Association blog.

by: John Caddell

This story about restaurant names from National Public Radio this past Sunday got me to thinking about product names. Specifically, the following question:

by: Guy Kawasaki

My buddy Andy Sernovitz, the CEO of the Word of Mouth Marketing Association, is coming out with a new book called, duh, Word of Mouth Marketing.