marketing funnel

The Big Marketing Shift

Marketing used to be pretty simple. You developed a compelling message, used mass media to broadcast that message to large audiences and grew market share. Mostly, you aimed for the meaty part of the curve, where the law of averages conspired in your favour.

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Do You Suffer From Funnel Vision?

They say if you have a hammer, everything looks like a nail. One of the favorite tools of marketers, the sales funnel, may produce the same kind of myopia, according to Unmarketing’s Scott Stratten.

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What’s in the FUNNEL? – eConsultancy’s London Trade Show

Guest Post by: Fiona Sexton

This week, I attended eConsultancy’s FUNNEL exhibition in London. FUNNEL is organized around the four disciplines of revenue marketing: attract, engage, nurture and convert.

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8 Ways that Real CMO's Cut Their Budget

by: Alain Thys

I always say that if you gotta' do something, you gotta' do it right. And when it comes to cutting marketing budgets, that rule applies as well. Real CMO's know the question is not to decide how much red ink should be used. They see their challenge in cutting wisely. Reducing marketing spend while keeping sales intact. Ensuring customer loyalty when there's less funds to please the customer. Building the brand when there's no cash to do it.

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Who Killed The Marketing Funnel? Accidental Marketers.

by: David Armano

That's the title for my contribution to the "Age of Conversation 2" which is currently being pieced together by editors Drew McLellan and Gavin Heaton as I write this. My contribution will include the above visual—here's a brief snippet:

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