Market Sentinel

Turn a PR Crisis into Positive Online Buzz: Lessons from The Gap

Guest Post by: Monica (Market Sentinel)

How the Gap logo debacle turned a PR crisis into positive brand awareness for Gap’s “iconic blue logo”.

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What It Means To Be an Influencer

Guest Post by: Dhiren (Market Sentinel)

INFLUENCERS is a short documentary that explores what it means to be an influencer and how trends & creativity become contagious today in music and fashion.

Directed by Paul Rojanathara and Davis Johnson, the film is a Polaroid snapshot of New York influential creatives (advertising, design, fashion and entertainment) who are shaping today’s pop culture.

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Popular Twitter Users Have Little Influence

Guest Post by: Monica (Market Sentinel)

The ultimate quest of anyone using social media to market their goods is to achieve “online influence” over the marketplace. But don’t confuse influence with popularity, especially on Twitter.

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There Is No “Best” Social Media Channel

Guest Post by: Monica (Market Sentinel)

People always ask us what the “best” social media channel is for their particular marketing strategy. If you play it by the numbers, Facebook rocks them all: last January, Compete.com reported that Facebook had over 133 million unique visitors (UVs), compared to YouTube’s 97.7 million and Twitter’s paltry 23.5 million. How many Facebook fans do you have?

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