management

The Art of Firing

by: Guy Kawasaki 

A few weeks ago I covered the topic of laying people off. In a sense, this is an easier process because it usually happens in bad times, and it doesn’t single a person out. A firing, by contrast, can occur in good times as well as bad times, and it’s highly personal.

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Management Consultants Push Into Ad Biz

By: Ilya Vedrashko

It's time for the ad agencies to start hiring expensive MBAs to counter the push of management consultants into the ad turf.

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Customer Advocacy and Brand Development

by: Chris Lawer

Something of a personal milestone achieved today - my first academic paper is published, in the Journal of Product and Brand Management, co-authored with Professor Simon Knox at Cranfield.

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The Top Sixteen Lies of CEOs

by: Guy Kawasaki 

At the suggestion of, and with the help of, Glenn Kelman, here are more lies. These are the lies of CEOs running a companies that are beyond the startup phase. Startup phase lies you’ve read here before.

 

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How Smart is Your Skin? Information as an Organizational Problem

by: John Sviokla

When I was a kid, I played with mercury I harvested from thermometers.  (I also made lead weight belts from scraps of lead I retrieved from gutter repairs we performed on my grandmother's three-decker flats in the factory town of Brockton, MA where I grew up.)

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After the Honeymoon

by: Guy Kawasaki 

Much of my blog, and other information for entrepreneurs, focuses on creating new products, raising money, and building a successful startup. The advice stops there, and everyone lives happily ever after. Guess again.

Here’s some information about what happens after the honeymoon is over when the shiitake hits the fan. There are three parts to each section: the problem, how you got to this point, and what to do now.

1. Problem: A founder isn’t delivering.

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The Rise and Fall of a Demand Creation Strategy

by: Joseph Mann

A Case Study: Marketers know a successful demand creation strategy requires a commitment not only financially but of support from senior management. Unfortunately, while the benefits of an integrated, multi-channel demand creation strategy for a business are enormous, building an opportunity pipeline typically takes more time than many companies have the stamina for.

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Science and Ideology (Not scientology!)

by: John Sviokla

A few weeks ago  I was presenting an approach to management that was at its core a “scientific” approach; not in the narrow Frederick Taylor sense of time and motion studies, but in the more knowledge-worker-friendly notions taking information about the business, and the market, and turning it into value as fast and efficiently as possible.

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