mainstream

Tipping the Media Scales

By: David Armano

A funny thing happened on the way to the World Economic Forum.  OK, actually it didn’t happen until the end.

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PREDICTION in 2007 user gen content will become even more prominent and diverse

by: Lynette Webb (with Dan Calladine)

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Brain Branding Story Grows Legs

by: Roger Dooley

When we wrote Brain Branding post yesterday, most of the mainstream press hadn’t picked up on the unassuming press release from the Radiological Society of North America (RSNA). What a difference a day makes - Google News counted nearly forty related articles by this morning, including:

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Where Are All the Good, Green Products?

by: Joel Makower

It's been more than 16 years since my book, The Green Consumer, was first published in the U.S. (You can now buy it for a penny on Amazon.)

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CBS: What Is Viral Video?

by: David Armano

Timing as they say is everything.  Agency.com asks the advermarketing community What is Viral Marketing?  CBS asks the question: What is Viral video?  So here is an interesting case study. 

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People Respond: The New PR

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Tipping Point: Organic Foods Go Mainstream?

by: David Wigder

Malcolm Gladwell pointed out that social phenomena influence the adoption of new ideas, trends or wants. When the tipping point is reached, mass market adoption ensures.

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'You Can't Blog This'

by: danah boyd

So, i've gotten used to friends telling me that i can't blog something. And teachers.

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When Media Becomes Culture: Rethinking Copyright Issues

by: danah boyd

After listening to representatives from the RIAA and EFF speak past each other, i found myself frustrated at how to push the debate further.

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Mainstream-ification and Podcasting

by: danah boyd

This week, i went to Duke to participate in the Podcasting Symposium. It was a great opportunity to talk to folks dealing with podcasting from different roles - podcasters, lawyers, scholars, businesspeople, etc. I participated on the Identity and Performance panel; here's a synopsis of what i said.

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