mainstream media

Bright Lights Project - Mainstream Media

One of the places the idiotic “Free = Paid” financial model perpetrated by new media zealots first took hold was in the media business itself, perhaps because there was no obvious way to avoid it. Newspapers and magazines found themselves giving away the very substance of their existence much the same way looters yanking TVs through broken store windows represented a new financial model for electronics retailing.

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The News Industry, Disaggregation of Audiences and 'Failed Truths'

by: Iqbal Mohammed

Recently, much discussion online (and offline) has centred around the impending doom of journalism and the news industry. As an enthusiastic cheerleader of all the disruptive effects of the Internet, my opinion until of late has been that the changes couldn't have come about sooner.

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Boing Boing Sells Out?

by: Jonathan Salem Baskin

With the Federal Trade Commission ("FTC") pondering adapting its archaic advertising regulations to cover blogs, I chanced upon some blatant commercial content posing as a blog post on one my favorite sites, Boing Boing.

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Among the Audience

by: Gary Hayes

A fabulous upsum range of articles from the Economist on our beloved media industry (mostly in the user, participatory domain) and the evolution, revolution and chaos it is going through. “Among the Audience” - Get it here.

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Neuromarketing in the News

by: Roger Dooley

The last few days have brought some neuromarketing coverage in the mainstream press. If Only I Had a Brain Scan in BusinessWeek describes some recent ad testing:

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Ten Questions with 'Dr. Evil'

by: Guy Kawasaki

Jim Fowler is the CEO of Jigsaw. This company ignited a controversy because it enables users to exchange information about each other’s contacts.

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