Madison Avenue

Will Madison Avenue Become the La Brea Tar Pits of the Ad Industry?

The news that Ladies' Home Journal was turning to crowdsourcing as a way forward was a bit of a shock to me. The first company I started, Sports and Fitness Publishing, was a magazine company. You could say that I have ink in my blood. My Dad, Grandfather and Great Grandfather were all newspaper publishers. Almost every summer job I had in High School and College was working at the Canton Daily Ledger, my hometown paper.

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The Rise and Fall and the Coming Transformation of Madison Avenue. What about the Future of Advertising?

by: Idris Mootee

WPP finally decided to fold (or merge) the agency Enfatico created only to serve Dell after 16 months of operations. I never quire understand the rationale and the logic of doing that. Now it will become part of Y&R. This may have something to do with the current climate but it is destined to fail. I've never seen something like this can work and you might as well brig it in-house which we understand the pro and cons of doing it.

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The Most Memorable Ads Mad Ave Ever Sold - New York Magazine

by: Scott Goodson

The New York Magazine has come out with their list of best ever ads from Mad Ave since 1968. You can find all the ads on the NY Mag site.

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