How Lady Gaga uses social data to personalise gigs

It seems simple when you hear it, but one of the most interesting examples of social media data I have read about recently comes from Troy Carter, Lady Gaga’s manager, at last week’s Wired 2012 event. Using social data from Spotify to help to design the set-list for a gig. Simple, effective and the kind of personalisation that is only available with widespread social sharing.

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