Kodak

In Memoriam: Kodak Scenic Spots

I took my first Kodak Photo Spot (wiki) pictures at my spring break trip to the Disney World in the mid-1990s, and through all these years I've never stopped admiring their genius. It's a marketing idea whose elegance has rarely been emulated. I love how organically spreadable the signs were, how they subtly nudged you to spend another scarce frame of  film, and how they made people's lives a little bit better by giving their memories just the right composition.

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Customers, Not Conversations

Kodak is teetering on the brink of bankruptcy, turning to renting out space to tenants on its manufacturing campus, and shopping its 1000+ digital patents (selling intellectual property to stay in business is kind of like giving away your mind in order to stay sane).

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Even before the Ink Dries

by: Jonathan Salem Baskin

Kodak has just announced its new "Print and Prosper" marketing campaign, and I think it's utterly brilliant branding.

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A Kodak moment? Yes, but....

By: Stefan Kolle

This video was shot as an internal commercial, to stir up things a bit at Kodak. Due to it's popularity with employees, Kodak decided to release it, and it's burning up the numbers on Youtube - and rightfully so. I can't remember the last time I laughed this hard at a commercial.

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