Josh Hawkins

by: Josh Hawkins

Today at the Newspaper Association of America conference in San Diego, publishers from across the country have convened to discuss the future of the newspaper industry. Once a strong print business sector, newspapers are now struggling with declining circulation, shrinking classified advertising dollars, and a proliferation of competitive online news sources.

by: Josh Hawkins

by: Josh Hawkins

Not too long ago, I had a meeting at an advertising agency in Minneapolis to discuss the benefits of using a SaaS platform for online video campaigns instead of building one-off solutions for every client. The agency's interactive lead explained to me that he has a room full of Flash designers and programmers he needs to keep busy, he has all the CDNs offering deals of broadband delivery, so why not bill for the time and create their own video players etc?

by: Josh Hawkins

Has BMW gone too far with a recent viral market stunt to promote the BMW 1 Series?

Despite a chilly response from the Word of Mouth Marketing Association (WOMA), the campaign has succeeded on several fronts: positive coverage in the auto biz trade press, blogosphere chatter, viral distribution among a younger demographic.

by: Josh Hawkins

No matter how you slice it, the numbers are compelling. MySpace now has over 110 million users and Facebook just passed 65 million. And the demographic profile is prime with the majority of users falling into the 18-35 bucket.

Not surprisingly, brand marketers are taking notice and scrambling
to figure out the best way to take advantage of social networks. They

by: Josh Hawkins

A recent survey of
business reporters shows that over 80 percent say they use, or would
use, blogs as a primary or secondary source of information for news
stories. This is a pretty serious wakeup call for anyone doing B2B PR.
If you don't already have a social media program in place, it's time to
get started. But while the mechanics of launching a blog are
straightforward, there are a number of questions to ask and strategic

by: Josh Hawkins

How should we measure the impact of online advertising? A good question considering the ubiquity of contextual and search advertising, increasingly rich display ads, and rapidly expanding use of video pre-rolls, which together will total close to $19.5 billion in 2007. According to Professor Chan Yun Yoo, at Kentucky's School of Journalism, it's really a question of memory, recall and brand building, as opposed to a simple "click-through" measurement exercise.

by: Josh Hawkins

by: Josh Hawkins

by: Josh Hawkins