Joseph Mann

As far as business use I have always seen and used Twitter as an information gathering tool with an allowance for just a smidge of promotion. I am deeply appreciative of the valuable links and insight posted by those I follow and try to return the same in kind. I've also endured plenty of Twitter spam, as a whole probably no worse than the amount of email spam I get. I do appreciate Twitter's desire to reduce spam.

Reading through posts to the Web 2.0 Marketing Group I belong to on LinkedIn recently, a question came up about the implications of Google's Sidewiki for pharmaceutical/medical device brands. In an industry as heavily regulated as pharma, I can understand just how nervous this is going to make the lawyers (once it's on their radar).

The talk about how the majority of the traffic on Twitter is pretty much junk is nothing new. Back in March 2009 Google CEO Eric Schmidt told the crowd at the Morgan Stanley Technology Conference that Twitter is a "poor man's e-mail system." David Letterman called it "a waste of time" (although he apparently only found out about it on his July 21, 2009 show, so let's give him some time).

by: Joseph Mann

Is the soft global economy eroding brand value? A new study by the CMO Council seems to say so. Their global audit of 306 marketers titled "Protection From Brand Infection" reports that trademark infringement and brand knockoff artists are moving increasingly online.

by: Joseph Mann

by: Joseph Mann

by: Joseph Mann

by: Joseph Mann

by: Joseph Mann

by: Joseph Mann 

Does your business have a mobile version of its client-facing web site? If not, are you ready to go mobile in 2007? You'd better be, if a survey and article by Information Week late last year is any measure: