Jon Miller

by: Jon Miller

by: Jon Miller

Countless companies end up with poor sales-marketing alignment because they suffer from Bad Lead-itis. This crippling disease can destroy marketing's credibility, waste demand generation dollars, and damage your company's brand reputation.

by: Jon Miller

Here are over 50 blogs that talk about B2B marketing, as well as a few that focus on selling, search engine marketing, and copy writing. I will update (add or remove) the list as I change the B2B marketing blogs that I track.

There are many who consider marketing in B2B to mainly concern itself with "the art of printing the corporate brochure".  Not Jon Miller.  As the latest contributor on the Futurelab blog, Jon explores new ideas and techniques in B2B marketing both on the web and in real life (yes, that still exists :-)

by: Jon Miller

Who wants to grow revenue? CMOs do, at least according to a survey by Red Herring that asked senior marketers "What Keeps CMOs up at Night?" The survey was conducted a part of  Red Herring's CMO Conference, held Feb 4-6, 2007.

According to the survey, the number one strategic issue this year is revenue generation. The complete list of crucial challenges is:

by: Jon Miller

A key theme of this B-to-B marketing blog is that the internet has completely transformed best-practices in technology marketing. In the past seven years, perhaps no company has done more to establish the new best practices than Salesforce.com. By unshackling themselves from the constraints of traditional B2B marketing and sales models, Salesforce.com has emerged as the dominant player in their market.

by: Jon Miller

I recently received this email from a colleague who runs marketing for a security software company:

I’m getting some pushback from my CFO on the size of my proposed total marketing budget as % of forecasted revenue… Do you have any sources with basic credibility with this info that I can cite?

by: Jon Miller

Modern B2B marketing requires a new set of "left-brained" skills, including:

by: Jon Miller

by: Jon Miller

In my last post, I argued that Marketing needs to stop being seen a cost center and start earning a seat at the revenue table. Fundamentally, this requires B2B marketers to: