Jon Miller

Lead Generation via Mathematical Marketing: Thought Leadership with Mark Klein

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Lead Generation Best Practices: Thought Leadership with The Funnelholic

by: Jon Miller

 

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DC Analyst Connection: Coordinating Marketing and Sales across the Entire Revenue Cycle

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B2B Marketing Communications: Thought Leadership with Dianna Huff

by: Jon Miller

The next interview in our B2B Marketing thought leader interview series is with Dianna Huff, B2B Marketing Communications Consultant.

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Demand Generation Quiz: How Good Are You?

by: Jon Miller

How do you know if your demand generation is good enough or when it’s time to take your lead management processes to the next level? Here are 14 important questions that indicate whether or not you can benefit for more sophisticated marketing automation.

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Sales is from Mars, Marketing is from Venus - Podcast Vol III - The Sales Perspective

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The Revenue Cycle: A New Model for Explosive Revenue Growth

by: Jon Miller

Traditionally companies have talked about and analyzed the 'Sales Cycle'. The problem is that the sales cycle looks at only a portion of the complete revenue process. This presents two main problems:

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7 Strategies for B2B Marketing during a Recession: The Definitive Guide

Should B2B marketers change their strategies during a recession? Does a recession always mean marketers have to work even harder to find ways to do more with less? Can a recession create opportunity for smart marketers to grow and thrive? These are some of the topics I recently explored on a panel at the SMX Advanced conference in Seattle.

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My 9 Commandments for Marketing Your High-Tech Company

by: Jon Miller

As VP Marketing at a B2B marketing automation company, I’m under constant pressure to take our marketing to the next level. When marketing to other marketers, the way we interact with our own prospects is a direct reflection of the capabilities of our lead management solution. If we can't market ourselves like a world-class company — and make it look easy — then why should our customers trust us to help them do it?

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Building Power and Respect through Marketing Accountability

by: Jon Miller

CMOs have long fought hard to earn the power and respect they deserve. Today's CMOs face greater challenges than ever to demonstrate that their actions have a real impact on revenue, cash flow, and the bottom line.

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