Jon Miller

Instead of scouring the web in search of the latest insight on B2B marketing tactics and trends, consult our list of 25 must-read B2B marketing posts. Find out what these influential marketing bloggers have to say about B2B social media, landing page optimization, search marketing, marketing ROI, and other B2B marketing techniques.

As a B2B marketer, thought leadership is one of the most valuable assets your brand — or you — can attain.

In down economies, prospects conduct even more research leading up to the purchase. This means B2B marketing professionals must help educate prospects in the early stages of the buying cycle; doing this well can help frame their buying process and establish your brand as a trusted advisor that understands their problems and knows how to solve them. Therefore it's more vital than ever for your organization to be viewed as an industry leader and trusted resource for all key stakeholders: customers, media, analysts, investors and everyone in between.

In a down economy, what changes to lead generation can B2B sales and marketing professionals do to increase sales? Our next interview in the B2B Marketing thought leader interview series (a series covering the entire revenue cycle, from the earliest stages of demand generation and lead management to the pursuit of revenue and customer loyalty) seeks to find these answers with 35+ year sales veteran Marvin Miletsky, co-author of Perspectives on Increasing Sales (along with James Callander).

Our latest interview is with Mike Damphousse. Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generationknowledge with others. His success with Green Leads and previously as CMO of two software companies combine with his thought leadership in social media lends to some great insight in this B2B Marketing thought leader interview.

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ, the leading e-marketplace for maritime shipping (and also a Marketo customer). Over the last two years, John has revolutionized the company's marketing strategy using Marketo Lead Management, introducing social media engagement, and leveraging the best practices he garnered over two decades of marketing at communications and high technology companies such as Cramer Systems (acquired by Amdocs), Microsoft, Oracle, SAP and Ariba. You can follow John on Twitter @jwatton.

by: Jon Miller

by: Jon Miller

by: Jon Miller

by: Jon Miller

Despite some signs of an improving economy, understanding techniques for marketing in a recession is still on the mind of almost every marketer I speak with.

by: Jon Miller