Integrity: Is This Why Apple, John Lewis, and Amazon are Masters of the Customer Experience?
Apple, John Lewis, Amazon: Masters of the Customer Experience?
Holidays are over and three organisations stand out for me: Apple, John Lewis, and Amazon. Why? It occurs to me that the people in these organisations get customers as human beings, are clear about the kind of customer experience they are up for delivering, AND have put in place a system for delivering this kind of customer experience.