John Caddel

'Design-Driven Innovation'-the Powerful Advantage that Comes from Changing the Meaning of a Product

One of the best books of the year is undoubtedly “Design-Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean,” by Roberto Verganti. In it Verganti, a favorite of this blog, attacks one of the central mysteries of innovation–how can a company successfully create a product that is a radical break from the past, and which shows the way to a new future?

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In Search of Postal Buddy - the Power of the Negative Story

by: John Caddell

Once at EDS, way back when, I worked on a really big proposal. It was one of those that got you to Hawaii if you were successful, and we were, and so I spent a memorable week in Maui.

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Corporate Change #5 - Role of Consultants in 'Bringing the Outside in'

by: John Caddell

In earlier segments of this thread, we discussed how "bringing the outside in" is imperative for companies to keep aware and humble enough to avoid complacency and drive their organizations forward successfully. By contrast, companies in which the context inside the company drowns out voices from the outside tend to attribute their successes to their internal competencies, blame their failures on outside entities, and stagnate their way to failure.

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