Jo Stratmann

If 82% of TV Ads Generate Negative ROI, Why Are We Obsessed with Social Media ROI?

Guest Post by: Jo Stratmann

82% of TV adverts generate negative ROI, according to the book The Social Media Management Handbook: Everything You Need to Know to Get Social Media Working in Your Business, written by a team of three from Accenture.

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6 Areas Where Social Media Can Be Used in the Insurance Customer Value Chain

Guest Post by: Jo Stratmann

In a recent report, Ernst and Young looked specifically at how social media be used in the insurance customer value chain.

Here’s a summary of the findings, with some of our own thoughts:

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‘Horizontal Media’ – How Social Media Has Changed Journalism

Guest Post by: Jo Stratmann

In a recent article titled “The people formerly known as the audience”, The Economist looked at how social media technologies have changed how we gather, filter and distribute news.

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5 Changes to Facebook Pages and Places To Help Global Brands

Guest Post by: Jo Stratmann

On 13th July Facebook will be launching new Pages and Places functionality to enhance the existing parent-child Page structure.

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How Do Different Age Groups Interact across the Social Web?

Guest Post by: Jo Stratmann

Online community moderation company Community 102 recently published an interesting infographic which looked at how different age groups interact online across the social web.

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Facebook, Facial Recognition & ‘Opt out’ Privacy Settings: Clever, Creepy or Both?

Guest Post by: Jo Stratmann

Now might be a good time to check your Facebook privacy settings as it appears that Facebook has rolled out its new auto facial recognition feature without giving users any notice.

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4 Key Customer Touchpoints Where Social Media Adds Value

Guest Post by: Jo Stratmann

In order to use social media to influence purchasing habits you need to embed it at key customer touchpoints.

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28 Million UK Internet Users Are Casual Gamers (and Other Social Gaming Stats)

Guest Post by: Jo Stratmann

Not sure about the value of social gaming for your brand or business? Check out these interesting stats and facts…

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How Can Retailers Use Online Content to Engage Customers In-store?

Guest Post by: Jo Strattman

Retailers are increasingly using digital signage to engage their customers in-store.

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Coca-Cola Cut Ad Spend by 6.6% and Invest More in Social Media

Guest Post by: Jo Stratmann

The Grocer recently published its Top 100 advertisers report and showed that Coca-Cola cut ad spend by 6.6% in 2010 and invested more in social media.

A spokeswoman at Coca-Cola said that while TV is still an important medium from promoting their brands,”many of our recent advertising campaigns and promotions have also utilised online facilities such as Facebook and YouTube more”.

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