investing

Affluent investors increasingly use social media to inform investment decisions

New research shows that 70% of affluent US investors have made an investment decision based on information they have learned from social media; 34% use social media specifically to help inform their personal finance and investment decisions. Even for High Net Worth individuals with more than $1m in investable assets, 25% seek investment advice from social media.

Continue Reading

How Mosaic brings cleantech investing to the masses

Have I got a deal for you: Invest as little as $25, or as much as you want, in clean-energy projects. Earn a princely 6.38 percent interest annually for the next five years. Make the world a better place.

Continue Reading

You've Got To Be Kidding

The markets tumbled, retirement savings dissolved, and home values evaporated as every principle and presumption about individual investing was called at least into question, and more likely to account. Now financial services firm Vanguard is promoting the answer: stop investing, and start Vanguarding.

Continue Reading

Are You on the 'Buy' Side or 'Sell' Side of Innovation?

by: Dominic Basulto

The recent economic turmoil has started me thinking about being on the "buy" side and the "sell" side of innovation. Almost any industry has a "buy" side and a "sell" side -- but the term is really a staple of the financial services industry. Get two investment professionals into a room, and they'll inevitably start discussing whether they're on the "buy" side or the "sell" side.

Continue Reading

Decoding CEO Faces

by: Roger Dooley

The basic concept of facial coding is that a trained observer can detect fleeting facial movements that indicate the true emotions that the subject is experiencing, even if the subject is trying to conceal those emotions.

Continue Reading

Twenty-somethings More Risk Averse Than Seniors

by: Roger Dooley

New neuroscience research shows that older individuals are less affected by the possibility of losing money than younger people. Gains, meanwhile, are equally attractive to both groups.

Gregory Larkin at Stanford University in California, US, and colleagues compared the way the over 65s respond to losing and winning, compared with people aged between 19 and 27.

Continue Reading

How To Sell Your Marketing Budget To Your CFO

by: Jon Miller

I recently received this email from a colleague who runs marketing for a security software company:

I’m getting some pushback from my CFO on the size of my proposed total marketing budget as % of forecasted revenue… Do you have any sources with basic credibility with this info that I can cite?

Continue Reading

Irrational Investing, Rational Marketing

Continue Reading
Subscribe to RSS - investing