Random Thoughts on Empathy, Intuition and Strategic Vision

by: Idris Mootee

I attended a small gathering this evening at the Rotman DesignWorks with visiting author Dev Patnaik, Founder of Jump Associates, Author of “Wired to Care: How Companies Prosper When They Create Widespread Empathy”. The topic was “How Your Business Can Prosper When You Create Widespread Empathy”. He is an advocate of empathy for business people as it helps them discover unseen opportunities when they develop a personal and empathic connection with the world around them.

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Cool Products and Neuromarketing

by: Roger Dooley

I’ve often said that the most exciting application of neuromarketing
techniques isn’t that of choosing or developing advertisements, but
rather designing better products.
While some may feel that enhancing ad effectiveness with brain scans
(for example) is somehow manipulative, who can argue against products
that have more consumer appeal? After all, the objective of every
product designer is to come up with a product that best satisfies the

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