by: David Armano
We are living in an age of ambient interruption. Gone are the days when we flipped through channels while Ads interrupted our programming. Broadband, wireless and file sharing killed the radio star and all our media is served to us on a "need it now" basis. We think we need it? We go out and get it. We've been liberated to ignore the assault on our senses telling us to buy, asking us to try and selling the myth of brand.