4 Steps to Finding Social Media Influencers

Guest Post by: Jo Stratmann

It’s all very well knowing what an influencer is; the real value only comes when you can identify them for your brand or business.

Here’s our four step guide to helping you find social media influencers:

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Turn a PR Crisis into Positive Online Buzz: Lessons from The Gap

Guest Post by: Monica (Market Sentinel)

How the Gap logo debacle turned a PR crisis into positive brand awareness for Gap’s “iconic blue logo”.

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What It Means To Be an Influencer

Guest Post by: Dhiren (Market Sentinel)

INFLUENCERS is a short documentary that explores what it means to be an influencer and how trends & creativity become contagious today in music and fashion.

Directed by Paul Rojanathara and Davis Johnson, the film is a Polaroid snapshot of New York influential creatives (advertising, design, fashion and entertainment) who are shaping today’s pop culture.

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43% of News Sharing Online Is via Social Media (CNN Research)

A study by CNN of how we share and consume news has found that social media is the most frequent way that we share stories online. In their study of 2,300 people over two months they found that social media was used to share news in 43% of all instances. Higher than email, which was the second most frequent method of sharing, with 30% of all instances. SMS was third (with 15% of instances) and instant messenger 4th (12%).

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Popular Twitter Users Have Little Influence

Guest Post by: Monica (Market Sentinel)

The ultimate quest of anyone using social media to market their goods is to achieve “online influence” over the marketplace. But don’t confuse influence with popularity, especially on Twitter.

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Are Virgin America’s Free Flights a Good Social Media Strategy?

Virgin America is giving away free flights to social media influencers it has identified on Twitter. There is (it assures us) no catch. It has used Klout, a tool which analyses influence on Twitter, to identify influential people in the Toronto area and offered them free flights on its new services to Los Angeles and San Francisco. These influencers only have to pay taxes. They are not being asked to do anything in return for this. They are just being asked to enjoy a flight, free Wi-Fi onboard and a launch party in Toronto.

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Social Media and Collaborative Marketing

Shiv Singh from Razorfish has put a great presentation that highlights the value of social media as part of a collaborative approach to marketing. Shiv calls it Social Influence Marketing, but it’s essentially an approach to marketing that includes the customers in many of the activities.

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Blogwell #3 Presentation by Nokia's Molly Schonthal

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Will Twitter See an 'Oprah Effect', or Is Influence Overrated?

by: David Armano

Oprah Winfrey has not only joined Twitter, but is actively using the service. She began using the service on her show and since her first communication her amount of followers went from 54,864 at  9:30pm CST. to 215,961 followers (in a 24 hour period). The NY Times reports:

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Culture Versus Influence

by: John Winsor

As many others in marketing, I've been intrigued by Clive Thompson's article about Duncan Watt's entitled, "Is the Tipping Point Toast,"  which appeared in Issue 122 of Fast Company.

Grant McCracken does a great job of outlining the substance of the article.

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