Ilya Vedrashko

Showtime Samples TV Content on Kindle


Showtime is offering a free Kindle download of the pilot script of the upcoming TV show Nurse Jackie.

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Augmented Reality Microsites: First Impressions

by: Ilya Vedrashko

Since I got my webcam upgraded anyway, I thought I'd do a follow up on the Augmented Reality is The New Second Life post and spend a lunch break looking at a few recent implementations of augmented reality in promo microsites.

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Augmented Reality Is the New Second Life

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Emerging Media in 1930s

by: Ilya Vedrashko

Raided the Modern Mechanix site to see what advertising media were budding in the 1930s.

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Twitter (Adver)games

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Why Measure Engagement?

by: Ilya Vedrashko

The formula for engagement: source

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Understanding Behavior around e-Cards

by: Ilya Vedrashko

An interesting, even if slightly dated (2007) data bit from an eMarketer / Marketing Sherpa study: of those people who tried e-cards as a viral strategy, there are many for whom it didn't do anything -- twice as many as those for whom it worked.

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On MediaBids and the Art of Selling Ads (paid review)

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Hamlet across New Media

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Video: David Edery on In-Game Ads

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