Ilya Vedrashko

3D Puts Brand Placement out of Focus

Very interesting: the proliferation of 3D tech in TVs and theaters may threaten the current model of brand placements because of how 3D puts background is out of focus:

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Next Business Day

Remember Dell Hell?

In 2005, Jeff Jarvis got a lemon of a laptop and made the story of his customer support tribulations public on his blog.

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10 Tips for Viral Marketers from a Military Propaganda Manual

Do you know that signature line from Henry Jenkins about how if it doesn't spread, it's dead?  Yes, well, this is the "if it doesn't spread, you are dead" kind of thing: a military rumor manual dated 1943, now declassified, and unearthed by a colleague of mine. Plenty of solid insight for the designers of spreadable media, some already familiar from the books like Made to Stick and Rumor Psychology, written more than half a century after this document. My top ten favorites follow, mostly verbatim. And I really like how they  use of "design" and "rumor" in the same sentence:

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Friends With Benefits, and Other Data

I love how Razorfish makes all of the charts from its Feed report available zipped up in one convenient folder -- with all the powerpointage going on, it makes the brand very spreadable. Separately, you have to admire the effort that went into illustrating each of these reports (I already did last year).

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Branded Biographies

If you had only 160 characters to introduce yourself, what words would do you pick?

Would any of these words be a brand name?

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Honesty in Advertising: Mobile Home Company

I wonder whether the company, with its spot hitting 800K+ views on YouTube, isn't going to make more money selling their $15 t-shirts than it does selling trailers. Watch the "making of" video, too.
- via

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Graph Media Activities with a Wheel Chart

This hand-drawn "media wheel" shows what media people consume when and where, based on data points from a syndicated research.  Here's how me made it.

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There Is This Company

Here's something I've been thinking about for some time now.

You see, there is this company.

It publishes over a hundred RSS feeds and several email newsletters, but not a single blog.

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Just How Badly Does Murdoch Need Google's Traffic?

The top story today was Rupert Murdoch sort of saying that News Corp might start using robots.txt on Google to prevent its stuff from being indexed. Or that's how it was interpreted on the internets anyway. Nevermind that he probably meant something different -- that News Corp will erect pay walls around its online content the way it now does with the Wall Street Journal: a headline and a paragraph of text for free, and everything else is paid.

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Advertising in Violent Game Scenes

Having blasted my way through Carmageddon all the way to the streets of San Andreas and Pripyat,  I'm no stranger to cartoony violence, but somehow slaughtering helpless civilian crowds wholesale just feels off. This leaked video is from the upcoming Modern Warfare 2 shooter that hits the stores on November 10th and has already broken Gamestop's pre-order records.

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