I miss all the news that fit to print -- not all the news, and pseudo-news, and churnalism, and press releases published verbatim, and gossip, and updates to gossip, and galleries, and listicles that drive just one more page view.
Mark Zuckerberg posted a picture of himself in front of his computer, and an eagle-eyed blogger noticed that his version of Facebook sports a larger-than-usual search box. An unintended leak or not, Facebook competing in search is only a matter of time just as, in retrospect, it was inevitable that Google would integrate social elements deeper into its main product.
Not science fiction anymore, this: "Once chairs and other things become content, the prospect of rampant chair piracy turns from unimaginable into very real." The Pirate Bay is opening a new category for the new kind of piratable stuff: "We believe that the next step in copying will be made from digital form into physical form. It will be physical objects. Or as we decided to call them: Physibles.
I took my first Kodak Photo Spot (wiki) pictures at my spring break trip to the Disney World in the mid-1990s, and through all these years I've never stopped admiring their genius. It's a marketing idea whose elegance has rarely been emulated. I love how organically spreadable the signs were, how they subtly nudged you to spend another scarce frame of film, and how they made people's lives a little bit better by giving their memories just the right composition.
As part of Hill's Beacon initiative, I traveled to the Y Combinator'sAd Innovation Conference earlier this week to watch some 20 YC-funded start-ups present their technologies to a roomful of ad people. AdExchanger already has a nice write-up that explains what each company does, so that's not what I am going to do here. Instead, I will go through my notes trying to answer the question Paul Graham, the YC co-founder (pictured above with the glass), asked after the event: "So, what stuck?"
On May 12, 1994, the CEO of Procter & Gamble Edwin Artzt delivered a speech at the annual 4As conference on the future of advertising. It has since become a classic, often referenced but rarely read in full. The speech, written months before the first banner ad received its first impression, was prescient in many regards and inspiring throughout: