Idris Mootee

There Is Texting for Business, Texting for Emergency, Texting for Health, Texting for Love and Texting for Seduction. We Have Yet to Understand the Effects of Excessive Texting Impacting Our Communications and Relationships.

San Francisco weather is perfect this week, yes unusual for late Sept. Exhausted but a lot of things get done. Will be spending a lot of time here.

I realize I am texting more these days as it is faster and easier. Texting is one of our everyday activities, for the younger generation, it is the primary method to stay connected with friends. I have seen a couple texting each other even when they are in the same house. And some text while they drive, eat and even in an intimate situation. Imagine that?

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Brand Talk on Love, Sex and Emotion. Marketers Love Drinking Their Kool-Aid.

Can a company/brand create such powerful emotive connections to make customers love them? Your advertising agency will be quick to say yes. I am not sure. I can imagine a few scenarios when it happens but is is very uncommon. Marketers like to convince themselves that you can buy ‘love’ and that’s the ultimate goal for great marketing. What's that book name "Lovemark"? That's an example of advertisers drinking their own Kool-Aid. Yes, many customers can have a level of enthusiasm because we provide them with a great customer experience, is that love? That’s what I want to write about.

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"Corporate Repsonsibility Is an Illusion?" According to Prof Karnani. What Is He Thinking?

This is an argument that will not go away anytime soon. I have had heated debate in our b-school days way back. The question goes back to the core of the modern corporation. What role does business plays in creating value in societies? Or the question should be more about the ‘how’? Among B-schools there are many different point of views on what is a modern corporation.

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What's the Latest Innovation From Credit Card Companies? It Is Time For Them To Do More. We Need To Have Spend Control Mechanism Embedded in Credit Cards.

Credit card fraud continues to be an issue, for banks as well for consumers. I remember 15 years ago they had photos on credit cards, I am not sure why they stopped doing that, that seems to be a simple solution to reduce fraud.

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If "Design Thinking" Can Power Up Companies, How about "Art"? "Art" Should Not Be Reduced to Something Just for Display. "Art" Is the Soul of Design.

This is the view from my temporary office. I have received a lot of great feedback from my last post and I guess it is a popular subject. And there are many different point-of-views out there. I want to continue on the subject and this was written on my 18 hour transpacific flight while eating a stack of home made French toast because I can’t stand airline food.

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What Game Theory Can Teach You About Online Dating? There Is Plenty of Room for Innovation and Money To Be Made.

A few days on the beach is too much for me. But perfect place to write my blog posts. Watching these love birds on the beach, I started to think about game theory and love. What advice an economist can provide for online dating service by applying game theories?

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Three Book Reviews for Your Summer Reading: Innovate The Future, Seizing The White Space; and The 24-Hour Customer.

I’ve a stack of books sitting on my coffee table waiting for me to write a review. I am reading less and less lately, from a historically high of 4 books a month to now 15 books a year. But I am buying more art books. And I review 2 dozen of books a year. My magazine subscriptions have been cut down from 40+ magazines to less than 10. Many including Wired and Forbes have dropped off from my list and I stopped many of the journals, many are just repeating old things. It is like digging out bones from one graveyard and put them in another one. I’ve picked three books to review and share with you this week:

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From a Behavioral Economic Perspective, I Think Many of Us Are Considered Imcompetent as a Consumer.

We have to deal with economic decisions on an everyday basis without knowing it. Here’s a few example of what I have been dealing with the last two days. From buying a pair of sneakers to using the iPad.

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Five Common Mistakes on Innovation and Managing Change. Much that Is Held as Common Wisdom Regarding How Purposeful or Successful Innovation Happened Is Wrong.

Walk into a Barnes and Noble you can find dozen of books on innovation. There are books from teaching the ‘how to” to creative thinking”. Not many good ones simply because the subject is a moving target with rules being broken and created everyday, existing tools are getting obsolete, and best practices are often worst practices. Much that is held as common wisdom regarding how purposeful or successful innovation happened is wrong. This is not to say that all organizations are not innovative; obviously many are not thanks to our management systems and education.

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What Business Strategy and Photography Have in Common? It Is All about the Decisive Moment.

Marketing of any innovative technologies always encounters one big problem, they are being compared with an older generation of technology and although usually do better in many fronts such as performance and features, there are always those who wonder if the analog quality is better than digital.

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