Idris Mootee

Will Singularity Result in Integration of the Human Nervous System and the Mobile Networks and Interfaces? So You Are Your IPhone.

by: Idris Mootee

Remember what you've read about Singularity? The technological singularity is a theoretical future point of unprecedented technological progress, caused in part by the ability of machines to improve themselves using artificial intelligence. Remember Ray Kurzweil? Inventor. Entrepreneur. Artificial Intelligence. Futurist. Author: "The Age of Spiritual Machines: When Computers Exceed Human Intelligence" and "The Singularity is Near."

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Making Great Products that People Love Is Simple. It All Comes Down to Three Things: a Simple User Experience, Design around the Socialability of a Product and the Uncovering of Memories and Pleasure Associated with a Product.

by: Idris Mootee

Product designers are becoming marketers. Introducing the Baby Blackberry by Leapfrog. It's time that kids of high flying executives need their own Blackberry. The good news is that while your kid can type messages on the Baby Blackberry, it's not actually hooked up to anything.

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Business Trasformation Is Simple. It All Comes Down to Three Things: Maximize Purpose, Creating a Bifocal Vision and Managing Change.

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Advertising Is Simple. It All Comes Down to Three Things: Sex, Hope and Baby. It Is Not the 'What', but the 'How'.

by: Idris Mootee

Let’s be happy is the global theme of the year. At least most of the ads will be trying to do that. It is starting with the Coca Cola launching a new marketing campaign with tagline "Open Happiness." Both Coke and Pepsi at the same time are launching big new campaigns and big marketing blitzes behind their flagship colas, we are seeing a Cola war in the making. Not a bad thing for this economy.

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Pharma Researchers Are Finding Innovative Ways to Help Apple Survive without Jobs

by: Idris Mootee

There are a lot of talks about Apple’s future and how Apple can survive without Jobs. Jobs is probably the most hands on CEO in the world (for companies of this size) and I’ve heard many stories from his direct reports how he makes all final decisions even on very small things. I mean small things such as the placement of logo and small design touches.

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What's Your Return on 'Celebrity' When You Have Your Brand Endorsed by a Celebrity?

by: Idris Mootee

Using celebrity to endorse brands can work both ways. It is till difficult to put a ROI on it. You can argue if you have a really good idea that brings out the USP (Unique Selling Proposition) of a product or brand in a humorous and relevant way, why do you need to pay a celebrity?

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Designers May Not Be the Ones that Can Save Industries. But Designers Are Capable of Transforming Cities beyond the Industrial Age.

by: Idris Mootee

If you think business is competitive, think about cities. Every city is struggling to find innovative ways to heighten their creative energy and transform their cities to a post industrial age era. One of them is Seoul, it has an ambitious plan to transform into the “Soul of Asia, a city of design and culture”, reflecting the total change in mindset from a dour, industrial age city.

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India's Best Business Innovation Idea Is a 120-Year Old Social Enterprise

by: Idris Mootee

It is probably fair to say that at least half of the Fortune 500s today are operating on an obsolete business model. Technology disruption and business model innovation have shortened the life of many once great firms. The financial crises simply accelerate the pace of destruction. There’s a lot of myth about business model transformation let alone the definition of a business model.

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Bailouts Can Get Innovative. Banks, Autos...What's Next? How about Adult Entertainment?

by: Idris Mootee

2009 will be a year of free money for industries. As banks, cities and the auto industry apply to the federal government for a bailout, expect to see more industries joining the queue for government bailouts. We see public schools are trying to get some of this government money.

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B-Week's Bruce Nussbaum Was Quick to Pronounce that 'Innovation' Is Dead. In Fact, It Is Just the Beginning.

by: Idris Mootee

In last week's Business Week Bruce Nussbaum pronounced that "Innovation" is Dead. Herald The Birth of "Transformation". To quote, “Innovation died in 2008, killed off by overuse, misuse, narrowness, instrumentalism and failure to evolve. It was done in by CEOs, consultants, marketers, advertisers and business journalists who degraded and devalued the idea by conflating it with change, technology, design, globalization, trendiness, and anything “new.”

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