Idris Mootee

When Wal-Mart Enters the Funeral Industry, the Business Is About to Change. Will Amazon.com Follow? What's the Latest Innovation in the Funeral Busines?

Some survey stated that the average person's greatest fear is having to give a speech in public. That’s not for me but I am sure for many. I remember one guy told he when he was put on stage in front of 800 people, the dead silence was like death. Giving a speech in public ranked even higher than death which was third on the list. So, you're telling me that at a funeral, most people would rather be the guy in the coffin than have to stand up and give a eulogy.

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Random Thoughts: From Aviva Community Fund to Positive Social Change to Women Empowerment

I was so excited that our Aviva Community Program is getting such good response even before the official launch. It is a very important project for both our client and IC because it is something we truly believe in. It is about 1/ Empowering change in our communities while building brand 2/ Prove that social media is not a hype and if you use it right it is the most powerful communication medium 3/ Authenticity is the key ingredient of marketing, this program is about action and not just words. Check out the program here. It is truly where "Marketing Innovation" meets "Social Innovation".

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The Sustainability Challenge Is Complex. Is Ecolabelling the Answer or Just Another Greenwashing Tool?

No one will disagree that today’s customer is empowered like never before. With social media and other connectivity, they are able to acquire more detailed information about brands, products and services in order to make smarter decisions; everything is just a few clicks away. Any green-washing or eco-washing can last only for a few clicks. Customers can access new knowledge about the behavior of companies and can more readily question and challenge this behavior.

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China Needs a National Design Policy. But More So, Needs Entrepreneurs That Think Big and Long-Term

China's design industry experts are calling for greater government support in order to help the their manufacturers raise the competitiveness with design innovation. Zhu Tao, president of China Industrial Design Association, said the Chinese economy suffered heavily from the global economic crisis, with factory closures and layoffs. "Without our own design, we won't have our own brands. Without our own brands, we won't be independent in the world. Being an OEM (original equipment manufacturer) is no way out," he said. China does have a design policy. Not even the US has one.

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A Simple Life or Green Living Are Not the Solutions. They Distract Us from the Real Number One Problem

I was hearing a group of designers here in Boston saying that the only way to solve our sustainability problems is to simplify our life and go back to creating less garbage. They went on to suggest that if the government decides to stop collecting garbage, and they end up piling up in our backyard or frontyard, we would then feel the problem and start living a simple life - a radical idea but a silly one that doesn’t work. Why don’t we go back to riding horses and we do that, we will have some serious horseshit problem to deal with.

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Creative Capitalism + Social Innovation = New Social Enterprises that Make Money and Change the World

We need more (and more innovative) social enterprises and I really want to see a top tier MBA programs with specialization in Social Enterprises. Call it B-school needs S-school. There are so many problems out there and sometimes we feel we are almost giving up. Our capitalist system is not adjusting well to these shocks. It is almost pointless for these endless debates on how things got to this point and who is to blame. The point remains: We've got to change it—and change it fast – and change it for the better.

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Social Enterprises Will Become the Next Big Global Brands. But Not All Social Enterprises Are the Same

Let me make a prediction, 10 of the top 100 most popular brands in 5 years time will be Social Enterprise Brands. What are they? They are a new form of organizations. We see more and more development of a mixed economy of companies coming together to further progress on social, economic & environmental well being. Expect to plenty of innovation where Social Technologies meet Social Enterprises.

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All Nippon Latest Innovation - Pre-Boarding Toilet Monitors

Can design change the world? Or at least let’s try to change healthcare. Or shall we start with our education system? There are plenty to change and no shortage of ideas. Do we need more new and cool products? Or we just need products that last? Or products that are cheap to repair and not throwaways that are costing our environment?

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"Elegant" Is Often Reserved for Use in the High Design World. So What Does It Mean for Engineering, Interface or Business Models? Can Business Learn from This Design Principle?

El·e·gant, an adjective and defined or characterized by or exhibiting refined, tasteful beauty of manner, form, or style. Mark Jacob? Chanel? Jil Sander? Hermes? All are elegant by design. What about Amazon Kindle? Apple iPhone? Or GE? Or P&G? Are they elegant? It is a word reserved for the design world.

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Innovation, Strategy and Leadership? It Means Leading with Purpose and Imagination

Innovation, strategy and leadership are so closely interrelated and to succeed you need all those three. Innovation is the ability to different options in the future and develop a set of perspectives to guide them into the future. Strategy is the ability to connect customer needs and wants to the corporation’s core capability. Leadership is the ability to instill a sense of purpose for the organization and to mobilize those to work towards the goal.

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