humanizing brands

It occurs to me that when the same ‘problem’ keeps coming up then it worth taking a deeper look at the ‘the way of showing up and travelling’ (some call this mindset  or worldview) that generates the methods-techniques-tools for addressing the problem. 

The Interplay Between Communicating & Relating

The relating that occurs between human beings is a function of the communicating that is occurring between these human beings; the communicating that is occurring between human beings is function of the relating that is occurring. Which is to say that the communicating and relating are essentially in a dynamic dance with one another.

Human touch trumps technology!
On the heels of my post a couple weeks ago about humans vs. technology in delivering a great customer experience, I thought I'd share some human touch articles of late. Several were shared with me as a result of that post, but I found a few others along the way.

I just returned from a trip to Montreal where I spoke at Webcom about humanizing business and brands. I also got to spend some quality time with folks I've admired for a while. While there I enjoyed a wonderful dinner with Trust Agent Julien Smith, and friends followed by a totally rocking Karaoke session with fellow enthusiast and Whuffie star Tara Hunt.